Avicii begins
Interactive campaign

Avicii begins - Interactive campaign

Art Direction and concept for the interactive campaign "Avicii begins". Using Instagram's tagging functionalty, we created an interactive story where your choices decided which Avicii song you would save the world with. The purpose of the campaign was to promote Avicii's new album, Stories, and to get a wider audience to experience his music in a playful and interesting way.

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