Villa Insikt
Strategy/PR/Website

Villa Insikt

Villa Insikt is founded and run by Karina Di Lucia, a digital detox pioneer who arranges Digital Detox Camp's. Karina contacted me with a clear mission: How can we get more people to visit Villa Insikt and participate in the Digital Detox Camp?

1. Workshop/Strategy

To figure out what Karina and Villa Insikt needed, and why, I created a full day workshop. During the workshop we got a greater understanding of what Karina had to offer, why she wanted to offer it and who she wanted to offer it to - we got a clear purpose and a target group. This helped me to build a strategy for how we could get closer to her mission.

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2. PR

Our main target group where young, driven women in the age of 20-35 years old,  based in (or from) Stockholm, Sweden. We decided to skip traditional advertising and focus on influencers and networks with a strong community in social media. One of them is Sandy Stadelmann, a digital nomad and influencer who participated in a Digital Detox Camp at Villa Insikt in January 2019. Relationships were also initiated with other influencers and with one of the biggest Swedish female networks on Facebook.

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3. Website

To atract the target group we decided to remake Villa Insikt's website. I did all the design and copy.

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